Samsung Viral Led Sheep Art

In a previous article, I discussed various TV Options and formats, including “LED” Television. Recall that LED television, is really the same as LCD television, the only difference is the backlighting…

Well maybe not the only difference.  Samsung was first to come up with the idea of LED backlit LCD TV’s (there’s a mouthful).  And of course, if your going to create a new product, you need to advertise right?

So Samsung get’s together with some sheep herders and created this very cool advertorial early in 2009 to promote their new LED TV, it is now viral and has acheived over 12 million views on Youtube alone.

Sheep Hearding doesn’t sound so dull now does it?

How did they do it?

Each sheep has rigged with it a maze of lights, and together with some rather ingenious welsh folks, and their collies they created this amazing video.

Together they form a walking sheep, the Mona Lisa, a fireworks show, and my favorite, a game of pong!Hats of to these folks, and for Samsung for creating a very effectively viral marketing video, and while I won’t jump out just get and get a new LED TV, it makes you stop and think and that’s what’s it’s all about isn’t it?

Just think of the amount of planning, co-ordination, and timing this must have took, how many takes where there to edit it all together..or did they get it all right the first time? Emris (the electrician), Gerry (the Player), I’m guessing he’s the guy on the phone co-ordinating back to the other herders. Rob is in charge of the LED lights, and Bernard, titled “The General”. The video itself was apparently produced by “BaaaStuds”. baaa (sheep get it?)

Is the video real? Some say it’s a fake, and at the end of the day it probably doesn’t matter, and you will have to decide for yourself.  Regardless it has that special “viral quality” that will be certain to make it live in internet history.